African music is varied and multiple. This polyrhythmic music, although generally drum-centered, sometimes involves strings and horns. The most popular modern African music is Mbalax (Senegal and Gambia), Highlife (Ghana), Zouglou and Coupé Décalé (Côte d’Ivoire), Makossa (Cameroon), N’Domolo and Rhumba (Congo), Kizomba (Angola) and Mbaqanga (South Africa).
1) Repositioning / Rebranding: Develop a new differentiated identity for the artist’s brand.
2) Increase the Artist’s Visibility Internationally: Participate in high level international events like festivals and ceremonies.
3) Major International Concerts: Organize concerts in the best venues in the world.
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